After launching its first store in Khan Market, New Delhi, natural premium brand Innisfree is all set to firm its foot in Indian Market by opening its second store in Galleria, Gurgaon. New Delhi, 22 May, 2015: AmorePacific Group, South Korea’s prominent beauty company that owns beauty brands such as Laneige, Sulwhasoo & Etude House launched the second store for its 100 percent natural premium beauty brand Innisfree in DLF Galleria, Gurgaon today. Expanding its retail presence in the Indian market the store will house an array of beauty products that have been carefully infused with the pure natural goodness of the Jeju Island, the best place to grow organic green tea.
Speaking on the launch, Doyoul Lee, Managing Director of Innisfree said, “We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumers right from the time we opened our first store in Khan Market. At Innisfree, our endeavor is to provide our customers with the magical powers of Jeju Island and touch the lives of our million consumers. In 2016, we plan to expand in the Metropolitan cities and start the journey of taking Innisfree national. This opening of our second store in DLF Galleria, Gurgaon, marks the beginning of this exciting journey for us. Innisfree is on its growth path of giving Indian consumers a unique experience. We feel very confident that Innisfree will connect with them very strongly with its unique positioning in the Indian Beauty Industry.”
Offering a full range of 100% Natural product lines made of Green Tea, Olive, Daphne, Wine, Jeju Volcanic and other natural ingredients, Innisfree brings the best of Jeju Islands to customers across India. A visit to the Innisfree store will provide consumers with the ultimate immersion into the Jeju Island. From color cosmetics in bright bold colors to muted hues; enriched moisturizers, Innisfree offers an assortment of over 350 SKU’s of skin care and beauty products including lipsticks, eye shadows, nail polishes, foundations, blushers, rouge, concealers; to skincare lotions, serums, sprays, and much more.
Innisfree also unveiled its most celebrated Green Tea product line divided under three different lines – balancing, moisturizing & fresh, made from organic green tea leaves raised at the beauty giant’s tea garden, Seokwang Green Tea Garden in Jeju. Innisfree harvests each Jeju organic green tea leaf with love and care and within one hour after harvesting, steam the fresh green tea leaves for 30 seconds to help them retain their natural nutrients. Then, they squeeze fresh green tea juice from the green tea leaves, which are rich in moisture. The range comprises of exclusive products like Green Tea Seed Cream, Green Tea Seed Serum, Green Tea Pure Toner and Green Tea Pure Eye Cream to name a few.
The new store in Galleria market will host a collection of new products ranging from Skin Care and Beauty to natural looking lip tints, CC and BB Creams along with green and eco-friendly nail paints. The first 100 customers will get a FREE Mask Sheet.
Innisfree Store List
- Delhi – 46-B Khan Market, New Delhi-3Contact : 011-24621024
- Haryana – SG-12, Galleria Market,Gurgaon, Haryana
Korea’s representative naturalism beauty brand “Innisfree” was launched by AMOREPACIFIC in 2000 as the Group’s first naturalism brand. By 2007 the number of stores multiplied to over 100. Innisfree achieved more than KRW 100 billion in sales by 2011 and subsequently expanded the number of stores by at least 30% each year, totalling its worldwide stores to 1046 in January 2015.
Innisfree has enjoyed a consistent run of hit products since 2006. This is particularly evident in 2010 when the brand launched its Green Tea Seed Serum and Jeju Volcanic Pore Clay Mask, which went on to become million-selling products. Innisfree continues to grow by releasing excellent products and maintaining many hit products based on the concept of naturalism.
Using only reliable ingredients obtained from pure nature and the consistent perpetuation in eco-friendly green design, Innisfree promises to stay environmentally sustainable in the pursuit of delivering beauty from nature to consumers.
About Global Innisfree
April 2012 marked the inaugural launch of Innisfree outside of Korea with a savvy online store in China. Since then, the brand has attained extraordinary success, regional acclaim and lavish adoration from women worldwide through its unique brand positioning as a naturalism brand hailing from pristine Jeju Island. In addition, quality personal counselling service and outstanding store designs make Innisfree stores the landmarks of local market.
As of 2015, Innisfree has 130 stores in China, 8 stores in Honkong, 5 stores in Singapore, 4 stores in Taiwan and has 1 store in each Malaysia and Japan. Innisfree is further expanding its presence in overseas markets in an effort to broaden its base as a global beauty brand.
This is what I received on Launch day 🙂
So friends stay tune with me and very soon I will be back with its innisfree products review 🙂