Wella Professionals Blogger Meet September 2013
I was invited to the Wella Professional Blogger meet September 2013 on 28th Sept and It was my first blogger’s meet. Wella Professionals has been at the international forefront of color innovation for over 133 years. The brand believes in providing superior hair protection & color results, hence hair damage is a very crucial aspect which cannot be ignored. After extensive research and analysis, Wella has decided NOT to go down the path of “no-ammonia” for our permanent hair color.
Meet started with some guessing quiz and blogger’s sing where Wella hair goodies were given as prize followed by bloggers introducing themselves. It was great to meet Anamika, Shweta, Sania, Aditi, Ragini, Vishakha and few others bloggers.
It was completely overwhelming experience and meeting them was absolutely a pleasure.We shared contacts and I am hoping to keeping in touch with them. After that there was a blogger session with Maria Castan who came all the way from Germany is the the Scientific Communication Expert from Wella Professionals. She tried to remove the myth that Ammonia free is not damage free. As per her
Maria Castan, Scientific Communication Expert from Wella Professionals said,”
Latest permanent color products claiming no or low ammonia typically replaces ammonia with another alkalizer, MEA. Neither MEA not Ammonia on their own are good or bad – it largely depends on the concentration of alkalizer (ammonia or MEA). We have also not seen any advantage of ammonia free permanent color products in terms of hair protection. This is evidenced by both internal and external test data we conducted, as part of our regular innovation benchmarking process”.
All blogger’s pic with Maria
Meet ended with some healthy lunch .
Importance of Wella blogger Meet
Wella blogger meet is quite enjoyable as well as I learned lot about hair color from Wella professionals. I get to know more about Ammonia-free permanent hair color. Ammonia-free permanent hair color is the latest vogue in hair color, industry and consumers have started showing more affinity towards it as they consider it less damaging . A deep seated myth about hair color highlights ‘Ammonia free Hair color as damage-free, because it does not smell so strong but the truth is, ammonia-free permanent hair colors replace ammonia with another – similar active ingredient which even though doesn’t smell, can be worse for your hair. Wella Professionals Maria revolutionized, redefined and reinvented the mind sets of Delhi women by bursting the traditional myths surrounding hair color and educating them about the truth behind hair color.
Facts about Hair Color
Ammonia v/s No Ammonia– The Science: Every permanent hair color needs an active ingredient, called “alkalizer”, so that the hair color can enter the hair cuticles and color it. Ammonia is the most common alkalizer which has been safely used in hair coloring for 50 years. Certain permanent hair colors – sometimes referred to as “no-ammonia” or “ammonia- free” often use another alkalizer called “MEA” instead of using ammonia, MEA is not a new technology. Demi/Semi-permanent colors have been using MEA for more than 20 years in a safe way. However, some permanent hair color brands, in order to get rid of ammonia & its smell, have also started using MEA. But MEA is used in much higher concentration by these brands as it’s a less effective alkalizer for permanent hair coloring. AND this can be much more damaging for your hair.
Why Wella Hair Color
Advantage of Ammonia over MEA: Ammonia has been safely used in permanent hair and is known to be one of the best technologies in permanent hairs for long lasting performance. It provides excellent grey coverage and pure results without compromising hair vitality. In fact ammonia is a volatile, naturally occurring substance that does its job during coloring and evaporates immediately. That’s why you can smell it so strong and so fast. Based on a recent survey by Nielsen research, 84% of consumers believe that ammonia-free color is actually damage free . But it’s not true. Ammonia-free color often smells less during coloring, but that doesn’t mean it’s less damaging.
Wella, a leading international color company for 133 years, has perfected both, its ammonia and no-ammonia color formulations to provide superior damage protection vs. the leading professional no-ammonia color brand.
So here is all information which Maria shared with us 🙂
I would like to congratulate Ripple links for organizing such a awesome event.Hoping to attend more like these in the coming future
Hope friends you enjoyed 🙂