Home » Fashion And Beauty Tips-Style » Wella Professionals Blogger Meet September 2013

Wella Professionals Blogger Meet September 2013

Wella Professionals Blogger Meet September 2013

I was invited to the Wella Professional Blogger meet September 2013 on 28th Sept and It was my first blogger’s meet. Wella Professionals has been at the international forefront of color innovation for over 133 years. The brand believes in providing superior hair protection & color results, hence hair damage is a very crucial aspect which cannot be ignored. After extensive research and analysis, Wella has decided NOT to go down the path of “no-ammonia” for our permanent hair color.

wella professionals, wella India blogger meet, blogger meet, blogger meet 2013, wella delhi meet, wella hair color, wella international, wella professionals blogger meet september 2013

wella professionals, wella India blogger meet, blogger meet, blogger meet 2013, wella delhi meet, wella hair color, wella international, wella professionals blogger meet september 2013

Meet started with some guessing quiz and blogger’s sing where Wella hair goodies were given as prize followed by bloggers introducing themselves. It was great to meet Anamika, Shweta, Sania, Aditi, Ragini, Vishakha  and few others bloggers.

wella professionals, wella India blogger meet, blogger meet, blogger meet 2013, wella delhi meet, wella hair color, wella international, wella professionals blogger meet september 2013

wella professionals, wella India blogger meet, blogger meet, blogger meet 2013, wella delhi meet, wella hair color, wella international, wella professionals blogger meet september 2013

It was completely overwhelming experience and meeting them was absolutely a pleasure.We shared contacts and I am hoping to keeping in touch with them. After that there was a blogger session with Maria Castan who came all the way from Germany is the the Scientific Communication Expert from Wella Professionals.  She tried to remove the myth that Ammonia free is not damage free. As per her

Maria Castan, Scientific Communication Expert from Wella Professionals said,”

Latest permanent color products claiming no or low ammonia typically replaces ammonia with another alkalizer, MEA. Neither MEA not Ammonia on their own are good or bad – it largely depends on the concentration of alkalizer (ammonia or MEA). We have also not seen any advantage of ammonia free permanent color products in terms of hair protection. This is evidenced by both internal and external test data we conducted, as part of our regular innovation benchmarking process”.

wella professionals, wella India blogger meet, blogger meet, blogger meet 2013, wella delhi meet, wella hair color, wella international, wella professionals blogger meet september 2013

wella professionals, wella India blogger meet, blogger meet, blogger meet 2013, wella delhi meet, wella hair color, wella international, wella professionals blogger meet september 2013

All blogger’s pic with Maria

wella professionals, wella India blogger meet, blogger meet, blogger meet 2013, wella delhi meet, wella hair color, wella international, wella professionals blogger meet september 2013

Meet ended with some healthy lunch .

wella professionals, wella India blogger meet, blogger meet, blogger meet 2013, wella delhi meet, wella hair color, wella international, wella professionals blogger meet september 2013

Importance of Wella blogger Meet

Wella blogger meet is quite enjoyable as well as I learned lot about hair color from Wella professionals. I get to know more about Ammonia-free permanent hair color.  Ammonia-free permanent hair color is the latest vogue in hair color, industry and consumers have started showing more affinity towards it as they consider it less damaging . A deep seated myth about hair color highlights ‘Ammonia free Hair color as damage-free, because it does not smell so strong but the truth is, ammonia-free permanent hair colors replace ammonia with another – similar active ingredient which even though doesn’t smell, can be worse for your hair. Wella Professionals Maria revolutionized, redefined and reinvented the mind sets of Delhi women by bursting the traditional myths surrounding hair color and educating them about the truth behind hair color.

Facts about Hair Color

Ammonia v/s No Ammonia– The Science: Every permanent hair color needs an active ingredient, called “alkalizer”, so that the hair color can enter the hair cuticles and color it. Ammonia is the most common alkalizer which has been safely used in hair coloring for 50 years. Certain permanent hair colors – sometimes referred to as “no-ammonia” or “ammonia- free” often use another alkalizer called “MEA” instead of using ammonia, MEA is not a new technology. Demi/Semi-permanent colors have been using MEA for more than 20 years in a safe way. However, some permanent hair color brands, in order to get rid of ammonia & its smell, have also started using MEA. But MEA is used in much higher concentration by these brands as it’s a less effective alkalizer for permanent hair coloring. AND this can be much more damaging for your hair.

Why Wella Hair Color

Advantage of Ammonia over MEA: Ammonia has been safely used in permanent hair and is known to be one of the best technologies in permanent hairs for long lasting performance. It provides excellent grey coverage and pure results without compromising hair vitality. In fact ammonia is a volatile, naturally occurring substance that does its job during coloring and evaporates immediately. That’s why you can smell it so strong and so fast. Based on a recent survey by Nielsen research, 84% of consumers believe that ammonia-free color is actually damage free . But it’s not true. Ammonia-free color often smells less during coloring, but that doesn’t mean it’s less damaging.

Wella, a leading international color company for 133 years, has perfected both, its ammonia and no-ammonia color formulations to provide superior damage protection vs. the leading professional no-ammonia color brand.

 So here is all information which Maria shared with us 🙂

I would like to congratulate Ripple links  for organizing such a awesome event.Hoping to attend more like these in the coming future Smile

Hope friends you enjoyed 🙂

About Kiran Raj Singh

Kiran born and brought up in Mumbai is the founder of beautifulhamesha.com. She is a Management graduate and beauty lover by heart. Kiran’s passion for make-up and beauty products motivated her to start beauty website. She started JAM Infotech online Pvt Ltd in 2016. She is married and has a beautiful daughter, Anika. She loves shopping, buying new beauty products, applying make-up in her free time.

4 comments

  1. wow Kiran you look so pretty in that dress !!!!

  2. Omg.. you look sizzling hot kiran di… best amongst all :*

Leave a Reply

Your email address will not be published. Required fields are marked *

*

x

Check Also

All about Eyebrows Care and Makeup

All about Eyebrows Care and Makeup

All about Eyebrows Care and Makeup – Hello everyone! Today I have come up with ...