As we know that NIVEA India believe that families are crucial to a strong society and a key source of confidence and care. Nivea is extremely committed to its corporate social responsibility to provide long-term support for families all over the world. In India, there are several families in urban canters without enough resources, who struggle to earn a livelihood and have no means to secure the future of their children. Consequentially, these children run the risk of becoming victims of neglect and child labour, as more children start to drop out when they reach secondary school to earn and feed the family. It takes great courage for mothers of such children to sacrifice that money and let their children go to school everyday.
NIVEA‘s CSR program ‘Mom‘s Touch’ is aimed at saluting the efforts of such amazing mothers who sacrifice and endure immense hardships to ensure that their chidlren attend school regularly. The program celebrates the efforts of these mothers and projects them as Role Models in their society. ‘Mom’s Touch’ also supports them with monthly household groceries for their families.
The heart of the NIVEA brand is care and Nivea want to extend this caring touch through the NIVEA Mom’s Touch initiative. As a company Nivea is very passionate about this program and look at it as a medium to bring about a change in society. The initiave was launched in 2014 in Mumbai in association with Aseema Charitable Trust. More than 90 students from Santacruz Municipal School, Mumbai were selected in the 1st phase and their moms were felicitated with 3 months‘ ration (food grains) by NIVEA . After witnessing a significant increment in attendance levels, the program has now been extended to 400 families. After the successful implementation of the program in Mumbai, NIVEA Mom’s Touch has now also been launched in Gujarat . Here NIVEA has partnered with Saath, a public charitable trust to cater to families living in the slums in and around Behrampura area in Ahmedabad city
In order to spread the word about Mom’s Touch and help many more such moms, a digital film was created. The children of these extraordinary moms expressed their gratitude and narrated stories of sacrifices made by their moms to send them to school every day.
Please Check below Mom’s Touch Video ⇓
As we all knows that Moms will do anything for their kids. But mothers never realise what an incredible job they’re doing. We often forget to thank our moms for their undying effort to keep our lives comfy. But here’s a video that’ll bring you to tears and make you realise why it’s important for you to thank your mom.
The video titled Mom’s Touch is a social initiative by NIVEA, which aims to help mothers who face impossible odds every single day to secure their children’s future.
SO here Nivea Organised a small contest for you friends 🙂
Nivea Moms Touch Contest
- 2 winners will win Nivea Gift Hamper
- Participate from Facebook or Twitter
- For more chances you can follow all social page of BeautifulhameshaBlog.
- Participant who follows all rules with maximum share number of this post will get chance to win
- Contest ends on 22th July 2015 midnight
- Winners would be announced on 24th July 2015
- Prizes sponsored by Nivea & will be dispatched by Nivea India
Important Rules to Participate ⇓
Step 2: Share this post on your Facebook timeline and also Tag 5 female friends in that status.
Step 3 : Comment below Your name and please mentioned where you share this post.
Participant who follows all rules with maximum share numbers of this post will get chance to win 🙂 #NiveaMomsTouch
Best of luck friends 🙂 share this post maximum times on your social networking site 🙂
I will not be accountable/ liable for anything once winners names have been shared with Nivea India.